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Tomorrow Can Wait!
It’s Time To Steal Some Joy
It’s Time To Steal Some Joy
Weekday Level-Up!
Weekday
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It’s Time To Steal Some Joy!

Welcome to the world of Sweet Joes. Our passion runs deep and our mission to create the very best cookies and cookie dough desserts knows no bounds.

We produce cookie dough pucks for the wider international food industry. In 2024 we launched the very first Sweet Joes cookie dough café in Birmingham, and in Summer 2025 you’ll find our incredible cookie dough desserts nationwide in Asda supermarkets. It’s time to steal some joy!

You’ve found us!

Sweet Joe’s was born out of a love for fast-serve American dessert parlours and frankly the need to shake up the world of delicious sweet treat moments. We hope you love our trio of awesome first flavours.

Snooty and old-fashioned?

Stifled by trifles and with chocolate mousse getting our goose, we set out on a NEW comfort food mission.

What better place to dive into than a world of hot & gooey and die-for aromas? You’ve just got to try our cookie dough pots – tomorrow can definitely wait!

Meet the Family

 
Now available at ASDA!
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Hot Choc Fudge

Ridiculously addictive aromas will mug your senses resulting in a fudgy, chocolatey coma.

Where to Buy

Fine me in Asda nationwide from July 2025!

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Belgian Milk Chocolate

Smooth, sensuous Belgian Milk Chocolate for a creamy, hazy moment of madness.

Where to Buy

Where to Buy

Fine me in Asda nationwide from July 2025!

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Red Velvet Luxe

Get some cheeky sophistication with royally red looks and an outrageously moreish flavour. Stand out!

Where to Buy

Fine me in Asda nationwide from July 2025!

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You want more?!

Of course you do! Sign up below to be the first in the cookie-know and hear about our exclusive competitions, events and other delicious things!

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Join our mailing list for occasional event
news, SJ freebies and gooey offers…

What Our Customers
Says About Us

Niamh Ryan
09:27 09 Jun 25
these cookies are delicious! they’re best served warm from the shop.

i have tried 5 different flavours (white and choc raspberry, pistachio baklava, caramel popcorn, biscoff kunafa, bounty). They were all so delicious but the best by far was the biscoff kunafa one! I hope they do this flavour again.

definitely would reccomend to try.
Inês Encarnação
14:04 30 May 25
I got the Apple crumble and s’mores red velvet. The red velvet is quite good but the Apple crumble is a bit disappointing with just a bit of Apple sauce and some crumbs on top. Unfortunately these were very undercooked with basically raw dough in the middle that sticks to your teeth. I don’t mind undercook, but this is more raw than undercook. Put it in the air fryer and it was better.
Mariam Al-Ani
17:10 27 May 25
These cookies are to die for !!! Will be back for more :))
Melanie Flower
20:34 22 May 25
By far the best cookies we've ever tasted! The man working there was really friendly and helped us choose the best flavours! The cookies were crunchy on the outside and soft and gooey in the centre.
Afrin Mohiuddin
12:12 01 May 25
This weeks flavour oh my didn’t think they could get better raspberry and white chocolate hit the spot. My son said to keep the viral Al- Zamel cookie forever its the best. Highly recommend them not overly sweet and just the perfect texture. Good thing I am far away and can’t order often 🫣. Had them as favour for my sons party everyone loved them.
A Kay
20:22 25 Apr 25
The best cookie I have had in my life!
Worth every penny - trust me 😳
Afsajiquos
18:45 20 Apr 25
Lovely freshly baked cookies! Mouthwatering flavours. Many flavours are to crave for. Very nice refreshing coffee and milkshakes served here too. My family are always tuned in to the new cookie drop. Available on Uber Eats as a bonus
ayana matakova
01:10 28 Mar 25
The cookies were absolutely delicious – so fresh and full of flavor! The staff was also very polite and friendly, making the experience even better. I highly recommend this place!
Gleb Efr
01:09 28 Mar 25
The cookies at this bakery were absolutely delicious and fresh. I especially loved the one with Dubai chocolate – it was a standout! Definitely recommend trying them if you’re in the area.
Ryan
17:45 22 Mar 25
These are outstanding, not much more to say.
4 for £13.95
They burst with flavour and texture, crunch on outside & doughy on inside.
😋🍪😋🍪